We Deliver a ‘Reality First, Brand Second’ approach to insight.

Meet the 85% is an ethnographic research consultancy that captures the lives of the people we meet via photography, audio and video.

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Recent Work

We visit the 85% of the UK who live outside London (and the 15% inside too) regularly for a range of clients.

What the fuck is going on?

Understanding food insecurity

Exploring Women's Football

Services

We get closer to your customers around the UK and capture their reality.

Needle in a haystack

A slice of life

Round the houses

From Slides to Sofas

Clients

Proud to work with a range of clients who understand they need more reality to power their growth.

about us

we are a creative team dedicated to crafting innovative designs and strategies that help brands stand out and connect with their audience. At Lib.er.ate®, we believe in the power of creativity to captivate audiences and build meaningful connections.

lib.er.ate® exists to liberate brands from the ordinary. With our expertise in design and marketing, we transform ideas into powerful campaigns that capture attention, inspire action, and make a lasting impact.

our vision

"every detail matters – from the colors you choose to the way users navigate.

it's not just about aesthetics; it’s about crafting an experience, telling your story, and driving meaningful results. great design connects, inspires, and communicates without a single word."