Exploring the Women's Football Fan Experience

In early 2025, we worked on a project to understand the fan's experience across different levels of women's football.

We physically visited a handful of fans in different parts of the UK, and combined this with self-reported diaries throughout the week from other fans. This gave us a really rich and insightful perspective on what they do, where they go, and how our client could play a more meaningful role ongoing. We delivered a debrief document with 16 brand opportunities, and a documentary film to bring the opportunity to life.