We deliver bespoke solutions to bridge the Reality Gap between you and your audiences
Interested in knowing more about a specific brand, category or occasion?
Our 'Reality First, Brand Second' approach gets to the heart of your brand and category challenges and opportunities. We never tell our participants who we're working for, and we always start with their reality, but we get to what matters to you - in the context of their lives.
Already have data-led segments, but they're lacking stakeholder engagement?
Time and again we've worked with segments, profiles or personas that are statistically correct, but unengaging and difficult for stakeholders to 'feel'. We can take your data-led segments, and overlay the reality those people live and bring them to life so stakeholders engage with them on a deeper level.
Need to understand what's going on in people's lives beyond your brand or category?
We're sorry to tell you: your customers do not wake up thinking about your brand. In truth, they probably barely think about it at all. Understanding their lives beyond your category is essential to truly understanding how you can play a valid role in their lives. We go beyond brands, to deliver the world through their eyes: hopes, fears, beliefs and behaviours. Essential to C-Suites who lack the time to spend with their audiences.
Do you have a team that needs to understand how to get closer to people's lived experiences?
Time and time again we're told the same thing: "This kind of research brings the most value, but we don't do it as much as we should!". So our response is simple: we'll teach you how to do it yourself via our training course.
