Privacy Policy

Privacy & Data Use Policy

For Visitors to Our Website

This website collects limited personal data to power site analytics. This includes:

• Information about your browser, network, and device
• The web page you visited before landing on our site
• Your IP address

We also collect data about how you interact with the site, including:

• Clicks
• Internal links followed
• Pages visited
• Scrolling behavior
• Search terms used
• Time and date stamps

We use this data to understand how visitors engage with our website and to improve user experience. This information is shared with our website analytics provider.

Hosting & Analytics

Our website is hosted on Webflow, which may collect certain personal data to operate and optimize its platform. This includes:

• Your browser, network, and device details
• The web page you came from
• The web pages you view while on our site
• Your IP address

Webflow uses this data to ensure the site runs securely and smoothly. This data may be analyzed in a de-identified format to improve its services.

Cookies

We use cookies and similar technologies—small text files stored on your device—to:

• Enable essential website functionality
• Analyze site traffic and performance

Cookies used for analytics and performance are only activated if you acknowledge our cookie banner.

For more information about the cookies used by Webflow, visit their cookie policy.

Forms and Submissions

When you fill out a form on this site, we collect the information you provide in order to respond to your query or process your submission. This information may be shared with:

• Webflow (website host)
• Google Workspace (for secure data storage)
• Substack (if you subscribe to our newsletter)

We may send marketing emails occasionally. You can unsubscribe at any time using the link at the bottom of the email.

For Research Participants We Visit

This is a simplified overview. More detailed information is available upon request.

By agreeing to work with us and signing a Participant Contract, you grant us:

• Permission to record content during our time together (audio, video, photography)
• The right to use a false name and generalise your location to protect your identity
• Consent to use your recorded content in the following ways:
  • By our clients (e.g. advertising agencies, brands, NGOs) to inform their work
  • In internal client meetings and presentations
  • On our social media platforms
  • At industry conferences and events (audience may include professionals and members of the public)
  • In our internal database for future research or related projects

You can notify us at any time if any topics or areas are off-limits.

We adhere strictly to the Market Research Society’s Code of Conduct.

‍