Meet the 85% is an ethnographic research consultancy that captures the lives of the people we meet via photography, audio and video.
We deliver a ‘Reality First, Brand Second’ approach to insight.
We get closer to your customers around the UK and capture their reality.
“Keeping some of the same brands in the cupboards tells the kids everything is okay.”
— Janet Naylor, Solihull.
Brands as signifiers of stability.
“Being a good brand is a selling point, but it’s a luxury to be able to afford that selling point.”
— Adam Colby, Glasgow.
The tension of living sustainably.